DCA Leadership

Dean R. GrafiloDean R. Grafilo, Director - Dean R. Grafilo was appointed Director at the California Department of Consumer Affairs on February 22, 2017. With the department's executive team, he leads the 40 regulatory entities and other divisions within DCA. Prior to his appointment, Grafilo was Chief of Staff in the Office of California State Assemblymember Rob Bonta since 2012. He was Associate Director of Government Relations at the California Medical Association from 2009 to 2012, Chief of Staff in the Office of California State Assemblymember Warren T. Furutani from 2008 to 2009 and a Senior Legislative Assistant in the Office of California State Assemblymember Alberto Torrico from 2004 to 2008. Grafilo was an Organizer Representative at Service Employees International Union Local 925 from 2003 to 2004 and a political intern at the M.L. King County Labor Council in 2002 in Seattle. Starting in 1996 through 2001, he was a Field Representative and Organizer at International Longshore and Warehouse Union Local 142 in Hawai'i. Grafilo earned a Master of Public Administration degree from the University of Washington.

Jeffrey MasonJeffrey Mason, Chief Deputy Director - Jeffrey Mason was appointed in July 2016. Prior to his appointment, he served as Chief Deputy Commissioner at the California Bureau of Real Estate. He was Chief of the Department of Consumer Affairs’ Bureau of Security and Investigative Services from 2010 to 2013, manager of education, training, and client relations at the Lyle Company from 2006 to 2009, and a project manager at InsWeb from 2005 to 2006. Mason was owner and operator of a personal chef service at Jump Shots Coffee from 2003 to 2005, manager of the New Products and Technology Implementation Team at AT&T Wireless Services from 1996 to 2003, and a legislative assistant in the Office of California State Assembly member Denise Ducheny from 1994 to 1995. He was a legislative advocate at Rees Associates from 1992 to 1994 and served as a legislative clerk in the Office of the California State Assembly Chief Clerk from 1990 to 1992. Mason served as a hospital corpsman in the U.S. Navy from 1981 to 1987.

Ryan MarcroftRyan Marcroft, Deputy Director, Legal Affairs Division - Ryan has been appointed to the position of Deputy Director, Legal Affairs Division, effective July 1, 2017. He previously served as DCA’s assistant chief counsel since 2016. Prior to his appointment at DCA he served as a deputy attorney general at the California Department of Justice, Office of the Attorney General from 2010. He was a deputy legal affairs secretary in the Office of the Governor from 2006 to 2010 and a staff attorney at the Institute for Administrative Justice, California Parole Advocacy Program from 2004 to 2006. Marcroft earned a Juris Doctor degree from the University of the Pacific, McGeorge School of Law.

Grace Arupo RodriguezGrace Arupo Rodriguez, Assistant Deputy Director, Legal Affairs Division - Grace Arupo Rodriguez has been appointed to the position of Assistant Deputy Director, Legal Affairs Division effective July 17, 2017. Prior to her appointment at DCA, Grace served as deputy director of legal affairs in the Governor’s Office of Business and Economic Development from 2013 to 2017 and as senior deputy city attorney in the Sacramento City Attorney’s Office from 2012 to 2013. She was corporate counsel at the California Independent System Operator Corporation from 2007 to 2012, a business associate at Downey Brand LLP from 2002 to 2006 and a summer associate at Wilke Fleury Hoffelt Gould and Birney LLP in 2000. Arupo Rodriguez was president of the Asian Pacific Bar Association of Sacramento from 2011 to 2012. She earned a Juris Doctor degree from the University of California, Davis School of Law.

Christine LallyChristine Lally, Deputy Director of Board & Bureau Relations - Christine Lally was appointed Deputy Director of Board and Bureau Relations in June 2013. As Deputy Director of Board and Bureau Relations, Christine serves as DCA’s primary liaison between the Business, Consumer Services and Housing Agency and DCA’s boards and bureaus. Prior to her appointment, she served as Assistant Secretary of Communications and Legislation at the California Technology Agency. She also served as Deputy Secretary of Legislative Affairs at the California State and Consumer Services Agency, and Director of Government Affairs and Constituency Outreach at the Office of Lieutenant Governor John Garamendi.

Adam Quinonez

Adam Quiñonez, Deputy Director, Legislation and Regulatory Review - Adam Quiñonez was appointed Deputy Director of Legislative and Regulatory Review in May 2015. Previous to his appointment, Adam was a Legislative Manager at the California Employment Development Department. He was a research analyst at the California Workforce Investment Board from 2010 to 2012, where he also served as an associate governmental programs analyst from 2009 to 2010 and as a staff services analyst from 2007 to 2009.


Veronica HarmsVeronica Harms, Deputy Director, Communications – Veronica Harms was appointed Deputy Director of Communications in February 2016. As Deputy Director of Communications, Veronica oversees the departments of Public Affairs and Publications, Design and Editing. Prior to her appointment, Veronica worked at the California State Senate Democratic Caucus, where she served as consultant and media specialist since 2012. She held multiple positions at Ogilvy Public Relations from 2007 to 2012, including senior account executive and account supervisor. She held multiple positions at KCRA-TV from 2004 to 2007, including national sales assistant, local sales assistant, and account executive and was a local sales assistant at KOVR-TV in 2003. She earned a Bachelor of Arts degree in Communications from the University of California, Davis and Master of Business Administration degree from California State University, Sacramento.

David ChrissDavid Chriss, Chief, Division of Investigation and Enforcement Programs – David M. Chriss assumed the role of Chief of the Division of Investigation in January 2016. Since 2012, he had served as the Deputy Chief for the Division. With more than 27 years of investigative and managerial law enforcement experience, David has held various law enforcement positions throughout his career including Deputy Inspector General, Senior for the Office of the Inspector General, Supervising Investigator, Senior Special Investigator and Investigator. He also served as a Police Officer, Police Corporal and Police Sergeant for the Lincoln Police Department.

Tracy MontezTracy Montez, Chief, Division of Programs & Policy Review - Tracy Montez assumed the role of Chief of Programs and Policy Review in February 2016. As Chief of Division of Programs and Policy Review, Tracy oversees a number of units within DCA, including the Office of Professional Examination Services (OPES) and the Consumer Information Center. Prior to her appointment, Tracy served as the Branch Administrator for the District, School, and Innovation Branch in the Deputy Superintendent’s Office within the California Department of Education. She has more than 20 years of experience providing assessment and regulatory expertise to city, state and national organizations. She held the position of Chief at the DCA’s OPES and served as an independent consultant, contracting with several boards under DCA. Tracy holds a Doctorate of Philosophy in Industrial and Organizational Psychology from Kansas State University.

Jason PiccioneJason Piccione, Deputy Director, Office of Information Services - Jason Piccione assumed the role of the Department’s Chief Information Officer in November 2015. As Chief Information Officer, he oversees the Department’s Office of Information Services (OIS) as well as sets IT direction and coordinates infrastructure and service delivery across the Department. Prior to being appointed CIO, Jason served as the Department’s Chief Technology Officer. Additionally, he has held various positions at the Bureau for Private Postsecondary Education and the Contractors State Licensing Board. Jason has served more than 15 years in public service. He obtained a Bachelor’s Degree from the University of California, Davis.

DCA Board Member Roster