Naturopathic Medicine, Bureau of
National Room

Registration and Hotel Check-In
Grand Ballroom Foyer

Exposition and Registration
Grand Ballroom Foyer

DCA Public Regulatory Business Meetings

California Architects Board (Starts at 2:00 PM)
Orly Room
Athletic Commission
Room 329
Automotive Repair, Bureau of
Lindbergh A
Barbering and Cosmetology, Bureau of
O'Hare Room
Board of Behavioral Sciences
Logan Room
Cemetery and Funeral Bureau
Room 336
Professional Fiduciaries Bureau
Room 320
Guide Dogs for the Blind, State Board of
Room 321
Hearing Aid Dispensers Bureau (Starts at 2:00 p.m.)
Room 320
Inspection Maintenance Review Committee
Midway Room
Landscape Architects Technical Committee
Orly Room
Physical Therapy Board of California
National Room
Podiatric Medicine, Board of
Room 328
Security and Investigative Services, Bureau of
Room 344
Structural Pest Control Board
La Guardia Room

Lunch Session: Surviving and Thriving in Today's Media Maze
Grand Ballroom D

The media presence in our everyday lives is undeniable. Just turn the TV on, pick up a newspaper, listen to the radio or go online. Reporters cover everything under the sun and what government does or doesn't do is always of particular interest. Everyone can be approached by the media, but not everyone can be a good spokesperson. If you're ill-prepared to give an interview or if the wrong person is chosen to represent a viewpoint, the ensuing coverage can have a damaging impact, bringing your entity's credibility into question. Today's luncheon session features one of the most seasoned media experts in the field and he will share information that will help you navigate today's media maze. Dan Schnur is the Director of the Jesse M. Unruh Institute of Politics at the University of Southern California. Schnur has played a role as one of the State's leading political and media strategists. His work has impacted the private, public, and academic sectors. He has also served as an advisor to a number of foundations, including the William and Melinda Gates Foundation and the James Irvine Foundation.

DCA Public Regulatory Business Meetings Reconvene

Exposition and Registration
Grand Ballroom Foyer

Morning Session: Value of a California Professional License
Grand Ballroom ABC

Mistress of Ceremonies
Christina Sanchez Camino
Director of Public Affairs
Univision KMEX TV

Morning Address
Tom Papageorge
Head Deputy District Attorney
Consumer Protection Division
Los Angeles County District Attorney's Office

Focused Discussion: Value of a California Professional License
Professional licenses issued by regulatory programs within the Department of Consumer Affairs (Department) have a high value to the State of California. These licenses have a value to the consumers who they are intended to protect and to the professionals who hold them.

Value to Consumers
The most obvious value of a professional license comes from the protection it provides to consumers. Professional licenses ensure to consumers that licensees are held accountable for their actions or inactions. The Department's licensing programs not only ensure that licensees are at least minimally competent, but act as specialized law enforcement agencies, monitoring licensees and responding to complaints from consumers.

Value to Licensees
In addition to the benefits that licensure provides to consumers, it benefits the persons who hold the licenses as well. Licensing requirements create a level playing field for professionals and create a mechanism for enforcing it. All licensees must meet the same standards, and those who do not or who seek to take advantage of consumers will be prosecuted.

Facilitator: Keren Stashower, Organization Development Consultant, The Centre for Organizational Effectiveness
Presenter: Lynne Doll, President, The Rogers Group

Break

Concurrent Training Workshops

Lunch Session: California's Professional Workforce
Grand Ballroom A and B

Speaker: Doug Hoffner, Undersecretary, Labor and Workforce Development Agency
Facilitator: Keren Stashower, Organizational Development Consultant, The Centre for Organizational Effectiveness

Focused Discussion: Employers face workforce challenges daily, and the forecast of labor market shortages is not getting any brighter. A 2003 survey report Rising to the Challenge conducted by the Center for Workforce Preparation (CWP), a nonprofit affiliate of the U.S. Chamber of Commerce, reveals that workforce development and a shortage of workers at all skill levels are the major issues facing small and large businesses today (2003). Moreover, an Aspen Institute report (August 2002) projects a critical shortage of workers over the next 20 years, particularly in jobs requiring higher education and training. The report confirms what many of us already know – there are too few sources of qualified workers to meet projected needs.

In particular, the health care workforce shortage is becoming a crisis in California. According to the University of California at San Francisco's Center for the Health Professions, the state already has shortages in nearly all categories of the health care workforce, including nearly 200 allied health professions. Complicating the issue is the fact that the state's rapidly growing population is also aging and becoming more ethnically diverse. This creates a demand for a larger health care workforce that is culturally competent to meet the needs of the State's residents.

Break

Signing Ceremony and Secretary Rosario Marin's Reception, Sponsored by the California Endowment
Grand Ballroom A and B

Exposition and Registration
Grand Ballroom Foyer

California Consumer Affairs Association Training Workshops
The Theater

DCA Public Regulatory Business Meetings

Accountancy, Board of
La Guardia Room
Acupuncture Board
Orly Room
Chiropractic Examiners, Board of
Room 336
Contractors State License Board
O'Hare Room
Dental Auxiliaries, Committee on
Midway Room
Dental Bureau of California (Starts at 2:00 PM)
Midway Room
Electronic and Appliance Repair, Bureau of
Room 344
Professional Engineers and Land Surveyors, Board for
Logan Room
Geologists and Geophysicists, Board for
Room 320
Home Furnishings and Thermal Insulation, Bureau of (Starts at 2:00 p.m.)
Room 344
Occupational Therapy, California Board of
Room 315
Optometry, California Board of
Room 321
Osteopathic Medical Board
Room 380
Pharmacy, Board of
Lindbergh A and B
Physician Assistant Committee
Room 381
Registered Nursing, Board of
Grand Ballroom A
Respiratory Care Board
Room 328
Speech-Language Pathology and Audiology Bureau
Room 337
Veterinary Medical Board
Room 385
Vocational Nursing and Psychiatric Technicians, Bureau of
Grand Ballroom BC

Lunch Session: Surviving and Thriving in Today's Media Maze
Grand Ballroom D

The media presence in our everyday lives is undeniable. Just turn the TV on, pick up a newspaper, listen to the radio or go online. Reporters cover everything under the sun and what government does or doesn't do is always of particular interest. Everyone can be approached by the media, but not everyone can be a good spokesperson. If you're ill-prepared to give an interview or if the wrong person is chosen to represent a viewpoint, the ensuing coverage can have a damaging impact, bringing your entity's credibility into question. Today's luncheon session features one of the most seasoned media experts in the field and she will share information that will help you navigate today's media maze. Margita Thompson has a background in national and international public policy, media relations, and communications in both the private and government sectors. She is currently Vice President for External Communications at Health Net, Inc. Thompson most recently served as Press Secretary for Governor Arnold Schwarzenegger, leading the media relations strategy for the Administration. As a member of the senior staff, Thompson served as a key advisor to the Governor on media strategy, crisis and issues management and led the Administration's local, national and international press relations.

DCA Public Regulatory Business Meetings
and California Consumer Affairs Association Training Reconvene

Small Claims Court Advisors Association Training
O'Hare Room

DCA Public Regulatory Business Meetings Reconvene

Board of Accountancy
La Guardia Room
Dental Bureau of California
Midway Room
Psychology, Board of
Kennedy Room
Registered Nursing, Board of
Logan Room
Vocational Nursing and Psychiatric Technicians, Bureau of
The Theater

DCA Public Regulatory Business Meetings

Psychology, Board of
Kennedy Room